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Lazarka

About

Client
Lazarka
Category
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Rental of Bulgarian folklore costumes

Lazarka reinvents the place of Bulgarian folklore in the modern day life and rents Bulgarian folk costumes.
 
The selected colors - red and green dominate in Bulgarian embroidery and costumes, and also create an association with the colors of national flag. 
 

The Idea

The idea was to create a logo that not only connects with Bulgarian folklore, but also carries a more feminine feel, such as the brand name - Lazarka. Тhe modularity of the logo makes it extremely interesting for branding.