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UNION TPK Logo Design & Branding

About the project

Client
Union TPK
Category
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Logo design for National Union Of Worker Producers Cooperatives

The National Union of Worker Producers’ Cooperatives in Bulgaria (NUWPC) is an integrated part of the Bulgarian cooperative movement – one of the oldest in Europe, with long traditions and deep roots in society. The first cooperative in Bulgaria was created in 1890 in the village of Mirkovo. The NUWPC originates from the Union of Crafts Producers’ Cooperatives, established in 1919.

The Idea

Logo design for National Union Of Worker Producers Cooperatives

 
One of the challenges was to create a simple logo which can be read both in Cyrillic (КООП) and Latin (COOP) script. The other challenge was to add "100 years" to mark the Union's anniversary. Done in gold color, the years stand out, but after the anniversary passes, we can change only the color of the whole logotype without affecting its meaning or appearance.
 
The chosen colours are bold and serious. The golden pantone is used to show the "100 years anniversary" (golden years) and the dark magenta is associated with royalty, nobility, and prestige.