Rental of Bulgarian folklore costumes
Lazarka reinvents the place of Bulgarian folklore in the modern day life and rents Bulgarian folk costumes.
The selected colors - red and green dominate in Bulgarian embroidery and costumes, and also create an association with the colors of national flag.
The idea was to create a logo that not only connects with Bulgarian folklore, but also carries a more feminine feel, such as the brand name - Lazarka. Тhe modularity of the logo makes it extremely interesting for branding.